“You know what I miss the most? Being carefree.”
I’m not sure if you’ve seen this yet, but if not, you should…
The idea was simple, and beautiful… That one little sentence inspired the whole “if only for a second” project.
On June 17th, 2013 , the Mimi Foundation in collaboration with Leo Burnett France, invited 20 cancer patients to participate in a unique makeover experience .
The models were asked to keep their eyes shut during the process, the final ‘masterpiece’ was then unveiled in front of a 2 way mirror, where a photographer sat behind, ready to capture their response.
His job was to capture a second of carefreeness…. The hope, was that the models would forget their illness, if only for a second…
You can find out more about the project here and watch the film below.
Stop, take 4 minutes out and think…..
The final images have been made into a beautiful book , over 60 pages contain the photographs taken by Vincent Dixon of the 20 participants. Every photo is followed by a caption, the date and the time the photo was taken
and most importantly, the exact second when the person forgot about their disease.
Going through this book, the reader is carried away by laughter, giggles and carefree faces.
This is the heart of the idea of the “If only for a second ” project, to spread smiles and happiness.
If you’d like to donate to the Mimi foundation, or purchase the book, you can do so here.